Fresh 8 nets Sky Bet personalised ad-serving partnership


Andrew Sharland

Sky Betting & Gaming subsidiary Sky Bet has announced that it has signed a multi-year deal with industry ad-serving software provider Fresh 8 Gaming (Fresh 8), which will see the sports betting operator use its next generation advertising platform.

Utilising Fresh 8’s content intelligent personalised ad-serving platform, Sky Bet will look to drive player engagement and acquisition across its product channels.

The partnership will see Fresh 8’s contextual and personalised ad-tech rolled out across SkyBet’s content estate. Furthermore, the deal will cover key web and app content channels and will include rolling out Fresh 8’s unique SDK to deliver personalised ads in-app.

The deal will see Sky Bet join Perform Group, Sky Sports, The Football League and Marca as Fresh 8 ad-serving partner.

Andrew Sharland, Managing Director at Fresh 8 Gaming, was pleased to announce its new partner

“SkyBet are at the forefront of betting innovation, with a firm focus on customer personalisation across their extensive content estate. We are delighted that they have yet again chosen Fresh8 to realise their goal of tying in smart, user personalisation with an on-site transactional opportunity across key acquisition and retention channels.”

Sarah Orrill, Head of Acquisition & Media at Sky Bet commented on the partnership

“SkyBet have evaluated many advertising technologies but the fact Fresh 8 specifically targets the gambling industry means their performance is a magnitude higher than any of their competitors. This is a key deal for SkyBet ensuring that we achieve maximum conversion from our high profile content deals”.

Source: SBC News

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