Better Collective crowned National Champion at European Business Awards


Jesper Søgaard,

Better Collective AS the operating company of leading European sports betting player portal, has triumphed over almost 32,000 entrants to be named National Champion at the European Business Awards 2016/17.

The awards, which include competing companies from 33 countries, recognise business excellence and best practice in the European business community, with Better Collective one of just 2% of entrants from across the continent to be awarded the title.

Voted for by independent expert judges, including leading business professionals, politicians, academics and entrepreneurs, the awards focus on innovation, ethics and success.

An industry success story, Copenhagen-based Better Collective is no stranger to business accolades having been awarded the prestigious Børsen Gazelle Award five times in a row (2011/12/13/14/15) for services to Danish enterprise and innovation.

Jesper Søgaard, Founder and CEO of Better Collective, commented on winning the European Business Awards

“We’re creating something special at Better Collective, with incredible talent coming together to make great products, in an innovative and enthusiastic environment. It’s an honour to be recognised on such as impressive stage by the European business community, at such an exciting time in our development. We’re continuing to grow, and now the challenge is to maintain the fantastic level of success we’ve achieved over recent years.”

Better Collective’s bettingexpert, is  a multilingual community for igaming and sports betting enthusiasts, where users can share market knowledge, advice and tips. Utilising optimised social media and user engagement techniques to ensure the best market insight is shared by its community members,  bettingexpert has become Europe’s largest online betting player portal with over 350,000 users across 40 different sports.

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