Ladbrokes retail gains Beehive ‘sophisticated’ CRM tools

In a move to boost its cross-channel customer engagement capabilities, Ladbrokes has implemented industry marketing and CRM specialist Beehives tools’ across its retail estates.

The FTSE-listed operator expands its current partnership with Beehive, who have delivered CRM solutions across Ladbrokes digital divisions in the past twelve months.

Ladbrokes retail will be armed with Beehive’s ‘sophisticated CRM engine,’ allowing the division to segment better and profile its customer base. Furthermore, the division will be able to provide rewards to its loyal customers by targeting behavioural attributes.

Confirming its Beehive partnership, Ladbrokes retail management stated that the added CRM functionalities would help it maximise marketing efficiencies throughout its retail portfolio, with the operator gaining new retail CRM capabilities over its competitors.

Adi Dagan, the Founder and CEO of Beehive, was pleased to have extended his firms services for Ladbrokes.

“In such a competitive industry in which the battle to acquire and retain customers is so fierce, I’m confident that our platform will give Ladbrokes an edge over its rivals.

“It’s a real feather in our caps that they have chosen Beehive to boost their CRM capabilities, and I’m sure our proven technology will provide them with a quick and quantifiable return on investment.”