Bookee aims to revitalise mobile betting with ‘Tinder for betting’ engagement

Mobile first sports betting start-up Bookee enters the market launching its unique swipe-to-bet app. The new industry player states that it wants to introduce the betting consumers to a ‘true 21st-century gaming experience’, bringing its ‘Tinder for betting’ concept to market.

The Bookee app offers users a randomised ‘deck’ of suggested small-stake personally-selected bets on a range of sports, giving them the opportunity to swipe either left to discard or right to accept the bet.

The app gains its unique features by adding unique bet types and categories to its inventory, including “Strike it Lucky” which features only long-odds bets, “Game of two halves” for those looking for half-time / full-time results and an “Accas” tab for multiple bets in one.

Bookee is the creation of Adam Wilson (former Affiliate Manager at 888) and Adam Kalmanson (Former Acquisition lead at William Hill).

The ambitious pair believes that Bookee will revitalise mobile betting engagement through a combination of gamification, personalised content and user discovery of bets. Adam Kalmanson, Bookee Co-founder and Head of Sales and Marketing said,

“Bookee is about simplicity. We invented this app because we became frustrated with how stuck in the past parts of the betting industry are. Where other betting sites have adapted a 100-year-old infrastructure to retro-fit the smartphone revolution, the Bookee app is specifically designed for mobile use only.

“The popularity of apps like Tinder and Uber have shown that we are in an era of gamification, binary actions, and instant gratification. We are the first people to provide this type of service in the betting world, and our strapline is “Swipe. Bet. Done” because it really is that simple.”