bettingexpert 2016 breakdown…’Italians the riskiest and Swedes the safest’

Italy is responsible for the riskiest set of tipsters in Europe, according to 2016’s figures from the world’s biggest social network for sports betting,

The statisticians at have collated well over a million tips across thousands of markets over the past year and helped thousands of punters shape their betting actions across numerous sports, and it turns out that the Italians like to punt at big odds more than any other nation in the region.

Sweden and Denmark are the two most conservative countries, advising bets at an average of 2.18 and 2.15 respectively, and that’s paid off for the Nordic nations who top the table for win rate.

The average tipster from the UK community advises bets at average odds of 2.66.

UK members dominated the number of tips over the past year, posting over 400k, almost double that of Serbia in second and a fall in rankings from the Nordic countries down to the bottom of our rankings.

Football, Tennis and Basketball unsurprisingly dominated the most tipped-up sports at during 2016, but more interestingly is the average price won and lost by tippers on these sports.

Those who came unstuck in football generally had a riskier approach with an average lost tip at 3.53, much higher than basketball, but the 11-a-side game was generally more rewarding for the risk taker with a higher average win rate of 2.11 above basketball’s 1.95.

Basketball pipped handball to be the most profitable sport of the year, with rugby lagging a long way behind in third, with punters only just breaking even across the two codes.

With these sports having the highest number of points in a match relative to the likes of football and ice hockey, maybe it pays for tippers to back the favourite when lady luck doesn’t allow for the underdog to sit back and sneak a result as is often the case in lower-scoring games.

The UK community also seem to benefit from the cold weather at the start of the year with the most profitable months coming between January and April, before experiencing a significant lull as the Summer draws in.

The community have certainly picked their favourites when it comes to bookmakers, with Matchbook and Bet365 appearing in the top three for number of tips posted across football, tennis and basketball, driving valuable revenue to the betting sites.

Matchbook edged bet365 to take the most football tips with 13.9% of the total English market whereas bet365 dominated tennis and basketball tips which may not be the best result for them having looked at the basketball win rate in the community.

Over/under tips have become increasingly popular over the year, with the UK community posting almost twice the number of tips than the more traditional 1×2 market whilst also seeing a gain in Asian handicap interest.

Geographically, the North of England was also strongly backed by our English community, seeing Manchester City, Liverpool and Manchester United, first, second and third most tipped up teams in English market.

London’s only representative in the top five most popular were Arsenal, coming-in just behind the Golden State Warriors from the NBA. carried on their generous cash give-aways throughout 2016 and in total, gave back €140,149 to the community, with £36,000 to the English community and a €10,000 bonus to our tipster of the year, Ninca90 from Serbia.

Henrik Lykkesteen, Chief Commercial Officer for Better Collective, said: “We enjoy helping our members make the most informed betting decisions possible. With our platform offering tipsters invaluable information at their fingertips with unprecedented crowd-sourced opinion, we hope to boost the community margin and put money back in the pockets of our users.

“By breaking down the past year’s figures, we hope we can inform our punters where profits are to be found, hopefully pushing margins in the right direction and taking cash back from the bookies.” For a full breakdown of our 2016 in numbers, please visit:

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