Updating the market, London AIM-listed industry marketing specialist XLMedia Plc continues its strategic M&A activity by confirming that it has agreed to acquire mobile marketing platform Clicksmob Inc for $5 million.
The ‘all-cash’ deal will see XLMedia purchase Clicksmob assets and IPs outright, as the company seeks to boost its mobile player acquisition services.
Issuing a purchase note, XLMedia governance further detailed that the Clicksmob mobile marketing platform would help the firm expand its services within the Asian and US markets.
Furthermore, the purchase would see XLMedia would additionally strengthen its acquisition verticals within the lucrative sectors of -commerce, travel, entertainment and finance channels.
Updating investors XLMedia CEO Ory Weihs commented on the acquisition “As mobile marketing becomes a driving force in the online marketing world, we see this as a strategic acquisition to further strengthen our offering in this important vertical,”
“We are excited to announce the acquisition of ClicksMob, which combined with our own mobile marketing capabilities provides a significant future growth engine for the Group across key verticals. This acquisition represents an excellent opportunity for XLMedia to further extend our reach in Asia in addition to strengthening our presence in North America,”