Andrew Dagnall
Sports media rights distributor Perform Group (Perform), has announced the launch of its ‘In-Play Facts’ product in partnership with betting markets software supplier Bettorlogic.
Adding new features to its client betting portfolio and powered using Perform RunningBall, the new In-Play Facts products provides punters with data-driven reasons for in-play betting, whether they are watching a game for a limited time or its duration.
The product is available across Perform Betting Solutions’ football offering, which includes live video and visualisations, and is made possible by leveraging Bettorlogic’s industry-leading Livelogic analytics product.
In-Play Facts uses Bettorlogic’s unique algorithm to deliver the most stimulating betting information, as opposed to the most obvious, by presenting data-driven editorialised bet prompts every five minutes (or whenever a goal is scored). The product takes into account the current match situation, head-to-head results, form, league table position and historical data from up to five seasons.
The full service will cover more than 80 leagues, as well as major domestic and international competitions, and complements Perform Betting Solutions’ market-leading live-streamed football offering, that covers more than 9,000 matches a year.
BringingIn-Play Facts to market Ross MacEacharn, CEO Perform Content said: “Our latest innovative betting product, in partnership with Bettorlogic, enables the betting industry to enhance the in-play experience by using data in new, ground-breaking ways. We are always striving to be at the forefront of innovation, and this builds on our expansive product portfolio which is used by the world’s leading bookmakers.”
Bettorlogic CEO Andrew Dagnall supported the product commenting
“The opportunity to watch the live stream of a football game and receive meaningful reasons to have a bet, we believe is a valuable service for punters. Livelogic is designed for the in-play customer and helps create additional reasons for punters to have a bet.”
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