Paddy Power extends terminal systems contract with Playtech BGT

John Pettit

Updating the market, Playtech Plc sports betting division Playtech BGT Sports (PBS) has confirmed that it has extended its multi-year contract with Irish bookmaker Paddy Power.

Confirming the extension PBS management stated that the partnership would reflect the industry’s ongoing ‘trend towards self-service’ products within betting shops.

Paddy Power is a customer of PBS and Racing Post’s content driven betting terminals, allowing for its retail customer base to access Spotlight tips, key stats and trainer/jockey information integrated within BGT estate terminals.

David Newton, Managing Director Retail at Paddy Power, said: “Extending our contract with Playtech BGT Sports was a straightforward decision after seeing the value provided to our retail shops over recent years.

“Enhancing the customer experience through market leading technology is key to our retail strategy and PBS’ innovative, revenue-driving terminals provide the perfect platform to help us achieve our aims.

“These include being able to leverage our own intellectual property with the Paddy Power Cash Card and our unique Onside app allowing customers to track and cash out their SSBT bets.”

John Pettit, PBS’ UK, Ireland, Australia, and Asia managing director, said: “We are very pleased to extend our contract with Paddy Power and look forward to building upon our already successful partnership over the coming years.

“The backing of such a reputable retail operator emphasises the value of PBS, and SSBTs in general, to the betting shop and we look forward to further consolidating our position in the market, as we continue to improve existing products and develop new technologies aimed at digitising the retail space.”