188BET expands UK racing presence with Chester Cup sponsorship

Posted by: Luke Massey April 13, 2017 in Latest News, Marketing, UK Comments Off on 188BET expands UK racing presence with Chester Cup sponsorship

Godolphin stable runner Natural Scenery and Sea of Heaven are the early favourites for the 2017 Chester Cup on Wednesday 10 May, which will be sponsored by 188BET.

Sports betting and casino operator 188BET expressed its delight at being involved with such a “prestigious and historic race”. The seven-race meet will get underway at 13:50, with the feature 188BET Chester Cup taking place at 14:55.

Nigel Singer, 188BET Managing Director, said: “We are very happy to be announcing our involvement with such a prestigious and historic race as the Chester Cup. We fully recognise the standing of the race together with its prominence within the racing calendar, and we look forward immensely to working with Chester Racecourse as we head towards the big day on Wednesday, May 10th.

“This agreement again reinforces our sustained commitment to fully supporting UK horse racing at the sponsorship level and beyond.”

Kate Dawson, Head of Sales and Commercial at Chester Racecourse, added: “We’re delighted to be partnering with 188BET in this new sponsorship deal and see tremendous value for all parties involved, including racegoers visiting Chester on Chester Cup Day.

“The Chester Cup is the most valuable of all the races held on the Chester flat racing stage throughout the season and one of the one most prestigious of the Boodles May Festival.

“We see only benefit to partnering with such a key stakeholder in the betting industry arena and we hope that this collaboration between 188BET and Chester will form the beginning of a long-standing winning relationship.”

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