Betting platform and systems provider OPTIMA has been working to increase market share in its native Spain. The firm is focused on exporting its product and services, as 95% of its business is with international clients, but OPTIMA is also using its global brand in the home market.
Last week, it showcased its products to a local audience after outlining a Spanish focus at EXPOJOC trade show in Valencia. OPTIMA explained its focus on Spanish market presence and its existing partnership with Catalan-based GoldenPark.es, one of the leading gaming companies in the Spanish sector.
General Manager Juan Mediavilla believes the gambling software provider has increased its reputation in the Spanish market by introducing the MGS multi-channel gaming platform to the local betting industry.
“It was a pleasure for us to have been able to present our products to the Spanish market at EXPOJOC,” said Mediavilla. “We want to thank both the organisations and all those visitors who have accompanied us throughout the day.”
As platinum sponsor of Betting on Sports 2017 (13-15 September), Optima is gearing up for the second incarnation of the largest international sports and betting trade conference in Kensington. CEO Jacob Lopez Curciel starred in the live betting environment session at last year’s event.