Best Delivery…BetStars optimises programmatic campaigns with Fresh8 Gaming

Amaya Inc sports betting subsidiary BetStars has partnered with industry content and dynamic advertising specialists Fresh8 Gaming to optimise the targeting of its programmatic marketing campaigns.

Fresh8 technology has been selected to drive optimal targeting with improved messaging relevancy by delivering personalised adverts to individual users and segments.

Zeno Ossko, Managing Director of BetStars, commented on Fresh8 technology, “We were looking for a partner that could deliver effective campaign promotions. The real-time automated application of the Fresh8 platform means we can ensure a highly relevant marketing campaign wherever we advertise. We’re looking forward to see what Fresh8 can delivers to us.”

Andrew Sharland

BetStars marketing will initially roll-out Fresh8 provisions for upcoming UK programmatic campaigns, with a view to further implement the technology across its European divisions in the coming months.

A pleased Andrew Sharland Managing Director of Fresh8 Gaming welcomed BetStars as new partners  “Exciting brands such as BetStars need technology that reduces the manual process of asset creation and optimisation. We are proud to have been selected through an open and competitive tender.”

“Programmatic advertising and data led technologies will transform the way sports betting operators buy media. However, even with all these technological advances, advertisers struggle to use their data and insight to deliver truly personalised creative delivery of experiences due to sports betting’s challenging product set. The Fresh8 technology platform will ensure that all BetStars messaging is highly relevant in real time to the consumer, the content, and the real time sports betting product.”

 


Source: SBC News

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