Racing content and data supplier Sports Information Services (SIS) has expanded its European footprint, by agreeing on a five-year deal with Spanish gambling operator Grupo Codere to upgrade in-store racing streaming services.
As part of the agreement, SIS will supply live pictures, commentary and data for horseracing and greyhounds across the operator’s entire retail estate.
SIS’ new international service has been developed by working closely with race tracks and bookmakers to create an improved service which meets the market’s growing expectations.
SIS Product Director Paul Witten commented on the agreement: “SIS has produced high quality and reliable content for the betting industry for 30 years and we have now developed an even higher quality greyhound product for the international market.
“We are excited to be working with Codere to provide them with our SIS greyhound service and we believe the content will continue to prove popular with their customers and generate significant revenues and profits as the service develops.”
Peter Lucas, Trading Director at Codere, backed SIS as streaming partner: “This partnership with SIS allows us to significantly expand our product offering for our customers. I am certain that they will appreciate the quality content on show and service from a market leader like SIS.
“With increasing demand for greyhound racing in our market in recent years, SIS’s new greyhound service provides our customers with high quality content, at times that suit them.”
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