Stockholm-listed European online gambling group, Betsson AB has announced that it will broaden its product portfolio adding a new daily fantasy sports (DFS) platform powered by Scout Gaming Group.
The partnership sees Scout Gaming provide its fully customizable DFS solution, which will be made available to all Betsson AB subsidiaries.
Project stakeholders detail that the Scout/Betsson DFS platform is expected to be fully integrated by early 2018.
Updating investors, Scout Gaming governance was pleased to have secured a further ‘Tier1’ betting operator in Betsson AB. This November Scout Gaming announced that it would move for a December Stockholm First North market listing.
“I’m delighted that Betsson Group, one of Europe ́s leading online operators, has chosen Scout Gaming as their supplier. The agreement confirms that Daily Fantasy Sports is rapidly gaining ground and is expected to be the next online gaming growth vertical” says, Scout Gaming CEO, Andreas Ternström.
In its update, Betsson details that following a review of DFS technology suppliers, it has chosen to partner with Scout Gaming a DFS provider that can scale services for Betsson’s multi-market / multi-brand’ strategy
Andy Broughton Braithwaite, Betsson Group’s Director of Gaming commented on the partnership
“We have evaluated how to extend our sports offering and in particular the possibilities related to Daily Fantasy Sports. Broadening our target audience as well as increasing loyalty among existing players are two key demands we can address with DFS. Scout Gaming not only offers a wide selection of sports but is also able to support local and niche events, which is important to us. Scout also offer the largest European liquidity network, which was an important consideration in our selection process, ”
Source: SBC News