Canada’s Atlantic Lottery has joined forces with IWG and Scientific Games to relaunch its entire online instant win offering.
Under the three-way deal, Scientific Games has supplied Atlantic Lottery with a new, omni-channel gaming system, while the integration has been made possible using IWG’s Progressive Play remote gaming server.
Players will have access to IWG content and other third-party content through a single player account management system and wallet.
IWG has already launched 20 games with Atlantic Lottery and will add a further 20 games over the next 12 months, while the firm will also develop exclusive online versions of the Lottery’s retail products.
Amanda Nicol, brand manager at Atlantic Lottery, said: “We are pleased with the IWG library of games; they have proven content that has performed well in other markets. Our customers have responded very positively, with revenue exceeding expectations in these early weeks.”
Rhydian Fisher, chief executive of IWG, added: “This deal highlights the growing appeal of our offering from lotteries all over the world and we’re thrilled to be providing Atlantic Lottery players with our full suite of games through the Lottery’s new gaming system from Scientific Games.
“Atlantic Lottery’s entire instant win catalogue is now made up of our exciting content, reflecting a spread of mechanics and price points, prize levels and styles to appeal to a full lottery player base.”
Pat McHugh, senior vice-president, global lottery systems for Scientific Games, also said: “We are excited to launch one of the lottery industry’s most advanced gaming systems for Atlantic Lottery and meet the lottery’s vision of a unified experience for their players.
“Our long-time, trusted relationship with IWG has enabled the seamless integration of their exciting portfolio of instant win games.”…
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