A six-year Paddy Power marketing veteran, Singleton has held a number of senior executive roles for the Irish bookmaker including Head of Sportsbook Marketing (2012-2015) and Head of Multichannel (2015-2016).
Singleton would maintain the position of Marketing Director for Paddy Power, following the bookmakers 2016 merger and integration process with betting firm Betfair Plc, forming new FTSE enterprise Paddy Power Betfair.
Entering 2018, Paddy Power has chosen to restructure its marketing operations, ending its long-term relationship with London agency Lucky Generals, as its creative lead.
Taking a new marketing direction, Paddy Power’s multi-million £/€ advertising account will be serviced by sports-centric creative agency Chime Sports Marketing, a subsidiary of Chime Group Communications.
The bookmaker is expected to announce a new multi-format marketing campaign for 2018, replacing the existing ‘Paddy Power – You Beauty’ campaign created by Lucky Generals.