Ladbrokes, the British-based betting and gambling company yesterday (Wednesday) entered into a commitment to persist as the title sponsor of SPFL, the Scottish Professional Football League.
The renewed agreement will be active from 2018–2019 to 2019–2020 exactly for two seasons.
Ladbrokes will cling to its title sponsorship rights to Scotland’s four professional divisions, extending the arrangement that commenced in 2015 and building on an initial one-year renewal agreed in May 2017.
SPFL Chief Executive Neil Doncaster said: “We are thrilled that Ladbrokes has chosen to extend their title sponsorship of the SPFL for a further two years.” “We have enjoyed a superb partnership since they first came on board in 2015, and are confident that will continue and flourish until 2020 and hopefully beyond.”
“We are also aware of our social responsibilities as a senior professional league in Scotland and will continue to promote a message of responsible gambling in conjunction with Ladbrokes.”
Jim Mullen, the Chief Executive of Ladbrokes Coral Group, added: “We knew when we started the sponsorship that we were associating with a sport that is followed with passion and dedication and it has proved to be an excellent partnership.”
“Football beats at the heart of Scottish life, the cafes and canteens echo to the football conversation every week and we are delighted to be part of that conversation.”
“In being at the heart of the discussion we also want to make sure that it reflects that gambling should be fun, not a problem, and that is why our continued sponsorship will enable us to promote responsible gambling and work with clubs to ensure that the integrity of the sport is upheld.”
“We take our role as a sponsor seriously and we take our role to help customers keep gambling fun just as seriously.”
Source: European Gaming News…
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