KamaGames, the European-focused mobile social poker operator, has confirmed that its global player base now exceeds 100 million players, making Pokerist one of the most popular social games in the world.
Having started the year with 95 million players, KamaGames has overseen growth of five million players in the first quarter of 2018. The firm attributed its success to continued product innovation, the targeting of a wider, more casual audience with the launch of the Pokerist Party mode features, and new slots games.
Another key area of focus was player retention and engagement, where players enjoyed a host of new daily content, game modes, themed events and tournaments, features and in some cases, completely new games.
Andrey Kuznetsov, CEO of KamaGames, said: “We are very proud to have reached this milestone. This vast international audience is a clear reflection of the hard work from every member of the KamaGames team.
“From development, to marketing, to user acquisition and everyone in between, I am immensely proud of what we have achieved as a company. I’m also grateful to all of our players, who helped make Pokerist one of the most fun and engaging multiplayer experience any gamer can have.”
KamaGames collaborated with a number of high-profile brands in 2017, including Facebook, Yoozoo and Poker Night in America, in an attempt to continue attracting players to its portfolio of social casino titles.
