Gibraltar-based online gambling operator Mansion Group has confirmed that it will utilise Rightlander marketing compliance tools, enhancing its player acquisition programme capabilities.
The partnership will see Rightlander technologies ‘scans affiliate websites, monitoring all activity which mentions or links to the Mansion brands, whilst also searching for certain events and conditions defined by the operator.’
Confirming the partnership Ali Hawa, Head of Risk & Compliance at Mansion Group, stated that Rightlander was the appropriate tool for Mansion marketing in a changing affiliate marketing environment.
“Working with the Rightlander tools will support us in continuing our dedication to the issue of compliance across all departments of the business; with a particular focus on our marketing activities. We are pleased to be putting into place a number of important measures to safeguard our business from potential affiliate malpractice.”
Rightlander’s due-diligence software has been developed by veteran former industry affiliate Ian Sims (MD), seeking to reduce growing compliance costs and resources for industry marketing stakeholders
Ian Sims, commented on Rightlander’s latest partnership: “Our competitively priced product does the heavy lifting for operators and provides them with a clear view of the affiliates linking to their brands across geographies and whether they are doing so in a responsible manner. We are thrilled to be working with the Mansion Group to help them improve their processes and better manage their affiliate partners.”
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