Bookee upgrades to EveryMatrix full suite tackling UK’s tough landscape
Swipe-to-bet mobile app Bookee has confirmed that it has completed its successful migration onto EveryMatrix’s full-suite of platform provisions, as the company seeks to become the best application for recreational betting audiences.
The mobile incumbent which operates under the tagline ‘the tinder of sports betting’ originally sought a binary integration of EveryMatrix’s OddsMatrix sportsbook and MoneyMatrix payment provisions.
However, following a review of applications, Bookee has chosen to integrate EveryMatrix’s full suite of services, including the firm’s flagship CasinoEngine platform, alongside the technology firm’s new PartnerMatrix affiliate marketing programme.
Adam Kalmanson, Bookee Co-founder & Head of Marketing: “This is an important step for the business. We have proved that Bookee can operate in the UK, the toughest landscape in the industry.EveryMatrix is perfectly positioned to support Bookee and our goal to launch in multiple markets in the coming months and years”.
Kalmanson and Bookee Co-founder Adam Wilson seek to develop the best socially-led and personalised mobile app for online gambling engagement.
The EveryMatrix partnership will allow Bookee to significantly amplify its online gaming product portfolio, whilst improving product functionality across verticals.
Ebbe Groes, EveryMatrix CEO backs Bookee as new partner stating; “Bookee started as the most basic of products but by adopting a lean approach to product development, they now have a product that stands out as something genuinely mobile, user-friendly and feature-rich, which is quite rare in this industry,”
Source: SBC News
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