SportPesa signs partnership with F1 team Racing Point
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SportPesa, the premier betting platform based in Africa, has signed an agreement with the British Formula 1 team Racing Point. In the process, SportPesa becomes the first online betting company to join hands with Formula 1 team.
Racing Point was earlier known as Sahara Force India. Racing Point cars in the 2019 Formula One season will now sport a SportPesa brand as the title sponsor.
Speaking after the agreement, SportPesa Company Director Adam Beighton reiterated on the importance of the deal.
“Equally important is the platform it provides us, which enables us to stay true to our mission; to build and develop grassroots and professional sport in countries where we operate by bringing new opportunities to local communities,” Beighton said.
On his side, Racing Point CEO and team Principal Otmar Szafnauer welcomed the deal and praised the betting giant for supporting sport.
“We are excited to have such an ambitious partner on board to help us deliver our team mission and look forward to working with them to bring the sport of Formula One closer to fans around the world,” Said Szafnauer.
Source: Latest News on European Gaming Media Network
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