Kambi to showcase Bet-Builder as a vital business component

Kambi to showcase Bet-Builder as a vital business component

Max Meltzer – Kambi Plc

Operating within a ‘peak competition’ marketplace, in 2019 industry incumbents face the toughest market demands when engaging audiences to further drive sportsbook scale and betting volume.

Amid this cutthroat environment, all bookmaker tools/functions must be refined and harnessed, as operators’ seek to develop products inventories capable of servicing their customers instant engagements needs.

Hosting an exclusive SBC Leaders Webinar’  (Wednesday – 3 April) Kambi Group’s Chief Product Officer Mattias Eriksson and Chief Commercial Officer Max Meltzer detail the development of Kambi’s next generation Bet-Builder product.

Expanding the scope of Bet-Builder for modern betting consumers, Kambi has bolstered a standard modern betting component by adding cash-out functionalities and deeper customisation, whilst improving all-around UX and load times.

Redeveloping Bet-Builder as a comprehensive wagering proposition, Max Meltzer will detail to audiences how to enhance the product’s capabilities, driving market growth and end-to-end user engagements. It is a leadership webinar that cannot be missed!

“When we set about developing our proprietary Bet-Builder, we saw there were basically two types available in the market; easy-to-use products with severe limitations in functionality, such as no cash-out, or fully-functioning products that are cumbersome to use.”

“The Kambi way is to always give players the leading product on the market, and what we have delivered is a Bet Builder that is more capable, a little smarter and a lot faster than what our competitors have right now.”

Kambi Group – Leaders Webinar – ‘Delivering on Bet-Builder’s True Capacity’

Source: SBC News