William Hill seeks new creative lead ending Bark&Bite affair
FTSE bookmaker William Hill Plc is reported to have ended its seven-year relationship with Leeds based marketing agency Bark&Bite as creative lead.
Bark&Bite, Managing Director Christian Knowles-Fitton has confirmed to business news source Prolific North that the agency will no longer maintain William Hill’s creative marketing accounts.
Moving forward, William Hill leadership is expected to call for an ‘agency pitch’, reviewing its UK creative marketing strategy and output.
A key corporate directive William Hill has moved to revamp its marketing operations and structures, under the guidance of new Global Brand & Marketing Director Charlotte Emery.
Acting as group marketing lead, Charlotte Emery has called for a review of William Hill’s marketing agency set-up, as betting incumbents prepare for new UK advertising laws inbound this summer.
This May, William Hill announced that it had appointed WPP subsidiary agency WaveMaker Global as UK media planning and buying lead agency.
In previous investor communications, William Hill Group Chief Executive Philip Bowcock has underlined the importance of marketing as a key dynamic of the bookmaker’s mass market strategy.
Source: SBC News
