FUN88 Appoints Kobe Bryant as its Brand Ambassador
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FUN88, the global leading bookmaker, has appointed Kobe Bryant, the basketball legend from Los Angeles, as its brand ambassador.
Kobe Bryant and FUN88 will work together to promote the brand in several key markets, such as Asia and the UK, where the brand focuses and helps audiences understand the industry in the right way.
“I’m extremely excited to work with FUN88 because I immediately connected to their brand message of ‘how to live your dream.’ Part of the Mamba Mentality is to have the confidence and bravery to live your dream every single day. While it’s important to have a dream, it’s more important to commit to making that dream a reality,” Kobe Bryant said.
“We welcome Kobe Bryant to the FUN88 family. FUN88 is absolutely thrilled to team up with Kobe Bryant. We are confident this collaboration will bring additional interest to the gaming industry and will magnify FUN88 as one of the top premium brands in the industry. The affiliation with Kobe Bryant is not only to engage all FUN88 existing members but also introduce us to a wide range of sports audiences,” Michelle Kendricks, FUN88 branding director said.
Source: Latest News on European Gaming Media Network
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