Unibet Becomes Official Partner of Philadelphia Eagles
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Online gambling operator Unibet has signed a multi-year partnership with the American football team Philadelphia Eagles and become the official partner of the team.
As per the deal, Unibet will receive a permanent branding presence on Lincoln Financial Field’s newly constructed Northwest Suites located on the main concourse. Unibet signage will also be prominently displayed on the Eagles Nest Tower, the stadium’s digital billboard. Unibet will also receive exposure across a number of digital and print assets including PhiladelphiaEagles.com, team publications, and social media channels. The deal does not include any promotional rights for sports betting.
“Unibet’s reputation as a global leader in the online gambling space has helped the company establish a strong, emerging footprint in the Philadelphia market. We are proud to align ourselves with a company that is fully dedicated to innovation, the customer experience, and responsible gaming,” Catherine Carlson, Senior Vice President of Revenue and Strategy, Philadelphia Eagles said.
“As we look to grow our footprint in the US, it only made sense to partner with one of the largest, most-respected and loved teams in the NFL. The Eagles unmatched fan engagement and relentless innovation in digital space definitely helped to make this partnership a reality,” Arnas Janickas, Head of U.S. Marketing at Unibet said.
Source: Latest News on European Gaming Media Network
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