DynamicOdds strengthens Racing Victoria partnership with VBA Price launch
BetMakers Technology Group’s subsidiary DynamicOdds has strengthened its existing partnership with Racing Victoria (RV) by launching its new pricing system which will be made available via its app.
Under the partnership, DynamicOdds has developed the VBA Price feature for RV and the Victorian Bookmakers Association (VBA).
Racing Victoria’s Chief Financial Officer Aaron Morrison commented: “We are very pleased to offer real-time wagering markets from our on-course operators alongside our existing off-course price display infrastructure. This will give patrons on course and via the DynamicOdds platform the chance to source the best price available on a particular runner.
“This project, along with the core Official Price Network, Barrier Technology and Proprietary Integrity Platform have been made possible due to the technical agility and expertise of the team at BetMakers.”
In an initiative to further promote the markets being offered by on-course bookmakers at Victorian metropolitan meetings, a special VBA Price will be displayed alongside the current Victorian Official Price (VOP) via on-course screens and the DynamicOdds premium application.
On-course screens at metropolitan tracks Flemington, Caulfield, The Valley and Sandown will display the VBA Price which will be calculated by taking an average from a sample of the on-course rails bookmakers.
BetMakers Technology Group CEO Todd Buckingham added: “As a Company, BetMakers Technology Group is striving to assist racing bodies, rights holders and wagering operators in delivering the best product possible to the end user, the punters.
“The on-course market is now very competitive and the opportunity to increase the visibility was attractive enough for Racing Victoria to engage BetMakers to help deliver this to the market. BetMakers look forward to working with Racing Victoria and other Principal Racing Authorities around the world to assist them in delivering the best possible wagering options to their customers.”
Source: SBC News
