Australian Gaming Statistics: A Market Overview
Australia is the largest country in Oceania, with over 26 million inhabitants. Although Sidney is perhaps the most-known city (due to the Opera House building), its capital is Canberra. The country is well-known for its massive biodiversity, including unique marsupials like kangaroo or koala.
Australia has a long term gambling tradition (it’s said that over 80% of the adult population bets in some way), and that combined with a wealth economy has always made the country an exciting market for gambling companies. About 1% of the population suffer from gambling addiction or other gambling-related health issues.
In 2019, the Queensland Government Statistician’s Office released the 35th edition of the “Australian Gambling Statistics,” a handbook that combines gambling stats for all Australian state and territory governments.
This document is a comprehensive guide that covers all forms of gambling in Australia, including pokies, sports betting, casino games, machines, etc. It breaks down the overall industry by game, state, revenue, etc. and it’s a crucial text for anyone interested in the gambling industry.
Australian Gambling Market: A Billionaire Industry
The total gambling expenditure in Australia increased by 5% in the last period up to $24.877 billion; and since 2009, the Aussie gambling industry turnover has grown by almost 30%, from $160,447,673 in the 2009-2010 period:
In the 2017-2018 period (the latest information available) the total gambling turnover was $218,818.729 million as follows:
- Racing: 11,79%;
- Gaming (casino, gaming machines, lottery): 82,9%;
- Sports Betting: 5,3%.
Within the “Gaming” category, a clear leader emerges: Gaming Machines accounts for $149,534.948 million, almost 70% of the total. No wonder why Slots have a local name in Australia: pokies.
The overall gambling industry grew by 4,9%, with drastic reductions of Interactive Gaming (prohibited) and Tab Tote Odds. Sports Betting has an outstanding behavior, with a growth of 14,9% in the last period.
In terms of Government revenue, growth has remained stable at around 5%, with the exception of the 2016-2017 period when the profits didn’t grow as a result of the market behavior. In 2018-2019, Australia secured $6,201,077, thanks to the gambling industry. The per capita government revenue from gambling was $321,98.
| Period | Total Government Revenue |
| 2009-10 | $4.929.606 |
| 2010-11 | $5.283.089 |
| 2011-12 | $5.514.351 |
| 2012-13 | $5.492.321 |
| 2013-14 | $5.465.684 |
| 2014-15 | $5.788.956 |
| 2015-16 | $6.010.016 |
| 2016-17 | $5.941.977 |
| 2017-18 | $6.201.077 |
What about Australian online gambling?
Although online (interactive) gaming hasn’t been allowed since 2001, in a country with such a gambling tradition, it is almost impossible to avoid Internet betting, something that has led to the growth of a parallel online industry.
Some online casinos use advanced techniques to protect their customers like Fair Go Safe Login, and there are no scandals related to non-payment of profits.
It’s said that the online casino industry in Australia could boost government revenue by a large share. Still, for now, the laws restrict it mainly due to health issues related to gambling addiction.
Nevertheless, with the current regulation, the overall gambling industry expenditure represents more than $24 billion, and the gambling cost per adult is approximately $1,300. With such data, there are strong reasons to believe that Australia could soon change its laws to take more advantage of these incredible numbers.…
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Source: Eastern European Gaming
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