Gauselmann centralises global sales capacity under German HQ
German gambling conglomerate Gauselmann Group has confirmed that corporate governance has undertaken a review of its sales and commercial structures.
The review aimed to reflect Gauselmann’s changing commercial dynamics, which see the business generate ‘around 60% of its revenues within other European countries and beyond’.
Furthermore, a new group sales structure is required as the majority of new business growth has been achieved by the international expansion of its casino games and slot machines distributing unit Merkur Gaming.
“In order to consolidate and expand this success over the long term, the company needs to introduce stringent processes and synergies that will enable it to leverage the full potential of the sales force,” Gauselmann detailed in its statement.
Moving forward, Gauselmann governance has emphasised that all global sales activities will be consolidated under the management of its Merkur Gaming headquarters in Lübbecke, based in the North Rhine-Westphalia region of Germany.
The consolidation will see Gauselmann Group terminate its North and South American sales units, in which staff in its Miami office who are not central to sales or technical support functions have been made redundant.
Gauselmann governance also detailed that its restructuring measures will have no impact on Sunshine Games, the firm’s Las Vegas-based casino games studio, which will continue to lead content development for the wider group.
Source: SBC News
