Flutter expands FTP dynamics by deploying GTG’s ‘Skill Zone’
Sports betting innovation studio GTG Network (GTG) has secured a further tier-1 bookmaker client after confirming that Flutter Entertainment will deploy its ‘Skill Zone’ free-to-play (FTP) portfolio across its Paddy Power vertical.
The agreement will see Flutter expand its sportsbook FTP content and player engagement capacity by implementing GTG’s Skill Zone inventory.
The popular FTP titles are headlined by GTG’s flagship “Hit The Spot” game, which was launched last year. Additional Skill Zone titles include trivia games and arcade basketball, while GTG has developed a mini-golf game to be launched later this year.
Nathan Rothschild, co-founder and partner at GTG, said: “In what is an unprecedented and difficult time, we’re fortunate to be in a position to have a suite of products to connect with fans whilst there is little sport being played. We have been excited about the response to Skill Zone. Already a unique offering for sportsbooks, the new features we are releasing will truly push the benchmark for industry innovation.”
Flutter will initially launch Skill Zone games on Paddy Power desktop and mobile (IOS and Android) verticals.
In previous trading statements, Flutter underlined the importance of developing new player engagement led incentives such as FTP, shifting its sportsbooks away from bonus costs and resources.
Ben Reilly, Paddy Power Sports Director, added: “With the impacts of COVID19 on the sporting calendar, we’ve been looking for creative ways to keep our customers entertained and engaged with our brand. We’re really pleased with the early results from Skill Zone, providing a mix of sport and trivia games that our customers have really taken to
Source: SBC News
