IMG ARENA enhances basketball offering with LBA deal

Sports betting service and content hub IMG ARENA has boosted its basketball offering after securing the worldwide betting rights for the Lega Società di Pallacanestro Serie A (LBA).

In a five-year deal, IMG ARENA will gain the rights for all LBA events, beginning with the recent 50th anniversary of the prestigious Supercoppa won by A|X Armani Exchange Milano.

Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, said: “We are delighted to start our alliance with the LBA. Basketball has a broad geographical following that makes it one of the world’s most popular sports.

“We are committed to investing in elite leagues like the LBA as part of our promise to provide the highest quality content for our sportsbook customers.”

Under the agreement, IMG ARENA will also become the official partner for the LBA’s fastpath data, allowing it to boost commercial opportunities with sportsbook partners, while ensuring the integrity of the proprietary, licensed data and its distribution.

Umberto Gandini, President of LBA, added: “We take great pleasure in announcing the new partnership with IMG ARENA, who have a proven reputation of working with federations and leagues to both develop and protect sports via their innovative products and solutions.

“We understand the benefits of a long-term relationship and in IMG ARENA we have found a partner to help grow and future-proof our sport.”