Scientific Games expands Hrvatska Lutrija instant-win agreement
Scientific Games Corporation has secured a new two-year contract to provide lottery instant scratch games to Hrvatska Lutrija, the National Lottery of Croatia. The deal sees the continuation of a two-year collaboration between the two organisations that has grown retail sales for the products 60% since 2018.
SG provides Hrvatska Lutrija with instant game portfolio management and has developed a variety of products to entertain Croatian players and drive maximum proceeds to financially support valuable projects that contribute to the development of society in the country.
The money is used to fund humanitarian causes, science, education, culture, environmental and health protection.
With a 47-year successful tradition of organizing games of chance in Croatia, Hrvatska Lutrija is the state’s licensed lottery operator, offering a full variety of gaming products including lotteries, instant lotteries, multi-jurisdictional lottery games, EuroJackpot, sports betting, casinos and slot clubs.
In 2019, instant game annual sales in the Central European country with a population of four million reached nearly €14.2m across the lottery’s network of 2,842 retailers.
Mario Musa, President of the Board of Hrvatska Lutrija, commented: “We are extremely pleased with the growth of our instant game product category since our relationship with Scientific Games began just under two years ago, and we look forward to continuing our good work together for two more years.
“The incredible growth of the product in this short time can be credited to Scientific Games’ global expertise fully developing instant game portfolios with both entertainment value and the Lottery’s beneficiaries in mind.”
A new game created by Scientific Games for the National Lottery of Croatia, MAXI CRNI BISERI features a fun, simple play style that has quickly made it a favorite among players. ODMOR IZ SNOVA, meanwhile, offers a new play experience with the chance to win 15.000kn per month for 12 months. Exciting new designs were also created for ZLATNA STAZA, a base game that has proved popular for many years.
John Schulz, SVP Global Instant Products for Scientific Games, said: “There is great potential to responsibly grow the instant product category further in Croatia. As we begin to work even more closely to refine the offering, the future to create proceeds to the Lottery’s beneficiary is very bright.
“Instant games as a game entertainment category is not fully realized in many European markets, and the National Lottery of Croatia’s recent success is a tremendous example of the product’s potential.”
Source: SBC News
