Yohan Leon of Kensho Media explains the process of expansion of the company internationally

Yohan Leon of Kensho Media explains the process of expansion of the company internationally

Yohan Leon, the CMO of Kensho Media, told us that he considers Spain and Latin America to be among the most appealing markets for the gambling broadcasting industry. He illustrated that Spain, the Iberian country, has granted several licenses to gaming operators through its gaming regulator DGOJ. Most of these gaming operators have invested in Spanish companies even during the ongoing times of economic uncertainty because of the coronavirus crisis.

On the contrary, Leon says that the Latin American market is a new boundary and has many opportunities to explore. Many states of Latin America have initiated the process of regulating online gambling and will soon grant licenses to gaming operators to function in areas with the large user base, including Argentina, Mexico, and Colombia.

As a result of the reasons mentioned above, Kensho Media plans to intensify both the technological and marketing development of its editorial portals tragaperrasweb.es and slotvegas.es. The company aims to follow the same approach as it followed in Italy for the growth of giochidislots.com.

Kensho Media is known for three of its strong points. It offers unbiased and impartial information about national and international gaming events to the users, gives professional reviews on online slot machines, and analyses the advantages and disadvantages of online gaming companies.

Kensho Media also stands apart from its peers due to its promotion of responsible gaming and publishing studies conducted in international markets by teams of professional data analysts.

Leon explains that the motivating results of its operations in Italy have encouraged the company to test the waters in other countries as well. According to the annual report of the state gambling online market, the gross revenue from online gambling in Spain increased by 7% in 2019. The statistics further motivate Kensho Media to believe that the industry will continue to grow in the coming years, and they will flourish along with the industry.

Yohan Leon emphasises that in the process of democratising the game, the sector is affected by the public opinion and their interpretations. The products of Kensho Media have contributed to the improvement of the quality of information about online gaming in Italy, and the company has become the flag bearer of high-quality new dissemination.

Leon further adds that implementing the same philosophy in Spain and Latin American countries remains challenging. However, the company will strive to fulfil its moral duty to provide truthful and genuine information about the games, especially in the countries where the information is still in the primitive phase. Kensho Media will use a more educational methodology and less promotional approach to improving the approach of new and old players. In this way, the company will help individuals and businesses in understanding the true nature of the game that is fighting against gambling.…

The post Yohan Leon of Kensho Media explains the process of expansion of the company internationally appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.

Source: Eastern European Gaming