GiG relaunches Livegoals.com to provide optimal in-play exprience
Gaming Innovation Group (GiG) has moved to relaunch its Livegoals.com portal, having revamped all technical and UX components of its in-play results and live streaming media asset.
The relaunch has been led by GiG Media in partnership with Spanish digital marketing agency Interamplify, aiming to reoptimize the legacy portal which has operated since 2005.
Completing its full makeover, Livegoals.com has been redesigned to provide its audience with the optimal access and engagement with live streams and in-play odds tracking all major football markets.
The new Livegoals.com portal will allow for greater personalisation of preferences, allowing users to ‘pin matches’ they are interested in following and receiving information from.
Upgrades to Livegoals.com technical frameworks will see its users provided with the most accurate in-play odds, as well as pre-event data, allowing users to better monitor market movements.
Jonas Warrer, GiG’s Chief Marketing Officer, underscored the importance of Livegoals.com relaunch, ahead of a busy summer trading period for European sportsbooks
“I am excited to launch the new version of Livegoals.com, which is part of our ongoing initiative to recycle domains to drive growth and sustainability,” Warrer commented.
“In addition to creating a new user-friendly design, we have also added some exciting new features to improve the user’s experience, such as the pin feature, which will allow users to pin the matches they’re interested in, and receive instant notifications when live events are happening.”
Livegoals.com is developed by the Danish media company, Rebel Penguin ApS, a subsidiary of GiG, in collaboration with betgency.com, the SEO unit owned by the Spanish marketing partner Interamplify.
Source: SBC News
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