World’s oldest football gaming brand to leverage Income Access marketing platform and in-house affiliate management team
Montreal, QC. July 22, 2021 – Income Access, the marketing technology and services provider from Paysafe (NYSE: PSFE), today announced the launch of a new affiliate programme in partnership with The Football Pools, the world’s oldest football gaming company and operator of The Pools sports-betting and casino website. The launch will see the UK-based brand use the Income Access affiliate marketing platform as well as its affiliate management services to expand its customer base and market presence.
Founded in 1923, The Football Pools launched The Pools in 2018 with the site since expanding into a formidable blend of pre-match and in-play betting, along with a catalogue of video slots, live casino offerings and virtual games. Licensed and regulated by the UK Gambling Commission, the brand offers fans another unique wagering experience through Footie5, a weekly free-to-play football prediction game featuring a £25,000 jackpot. All games are also available on The Pools mobile app.
Complementing this strong product offering, the launch of The Pools affiliate programme with Income Access will provide marketing partners with access to a robust multi-channel tracking and reporting solution to help them employ informed, data-driven marketing strategies. Combined with expert guidance from the company’s knowledgeable team of affiliate marketers, The Pools will be equipped with the tools necessary to achieve long-term acquisition and retention success.
Affiliates promoting The Pools will benefit from a dedicated Income Access affiliate manager who will be available to assist with creative assets and marketing campaigns. In addition, affiliates will have access to a flexible compensation model with the chance to earn up to 35% revenue share. Further supporting promotion of the brand are a wide range of casino and sports-betting players promotions.
Andrea Foley, Marketing Manager at The Pools, said: “We have been growing digitally, inventing new games for new audiences, while remaining faithful to our heritage. Following the launch of The Pools as our new sports betting and casino site along with a mobile app we have joined with Income Access to offer our marketing partners best-in-class reporting, marketing assets, and dedicated support for our new affiliate programme.”
Tara Wilson, Chief Operating Officer at Paysafe’s Income Access, said: “The Pools is an exciting brand with an incredibly rich history and we have seen that as the market continues to evolve, so does the brand. By bringing together our team of dedicated affiliate marketing experts with The Pools’ all-inclusive suite of products, we aim to further the company’s acquisition efforts and contribute to the brand’s long-term success.”