Racing Post extends sponsorship of Cheltenham December Gold Cup
The Racing Post and Cheltenham Racecourse have extended their long-term association, with the former continuing to serve as the sponsor of the December Gold Cup.
Scheduled for Saturday 11 December, the meeting will be staged as the Racing Post December Gold Cup, and will be broadcast via the Spotlight Sports Group-owned racing news outlet’s app and on free-to-air broadcaster ITV.
In addition to the December Gold Cup – the headline fixture of The International meeting – the Post will also sponsor the Grade 3 Handicap Chase and the overall highlights of the event.
Additionally, the paper will create exclusive content in the build-up to the race and on the day of the meeting across its print and digital verticals.
“We are proud to further support racing through this sponsorship with Cheltenham, the home of jumps racing and one of the world’s most iconic sporting venues,” said Tom Kerr, Racing Post Editor and Group Racing Director.
“This partnership and our continuing sponsorship of the Racing Post Day at the Leopardstown Christmas Festival helps underline the Racing Post’s commitment to racing in the UK and Ireland.”
The agreement marks the Racing Post’s second partnership renewal with a prominent racecourse, building on the four-year extension of its title and day sponsorship of Leopardstown’s Christmas Festival referenced by Kerr.
Similarly to the terms of its contract with Cheltenham, the Racing Post will sponsor the opening day of the festival – billed as Racing Post Day – and the feature fixture of the event, the Racing Post Novice Chase.
Jockey Club West’s Managing Director, Ian Renton, added: “We are delighted to have the Racing Post as sponsors of the Racing Post Gold Cup at The International meeting.
“It is always a fantastic race, and we are looking forward to this year’s renewal. We are very grateful to Racing Post for their continued support, and are pleased to have them back on board as a partner of ours.”
Source: SBC News
