Harry Lang provides a no BS take on marketing essentials
Harry Lang, Marketing Director of Buzz Bingo, has authored ‘Brands, Bandwagons & Bullshit’ – an essential tutorial for career planning in marketing, advertising, media and public relations.
The book, available to purchase on Amazon, provides Lang’s ‘back-to-basics’ insights on all elements of marketing from “getting your first job through to writing a marketing strategy, running integrated campaigns, planning a budget, measuring success, understanding what all the channels can achieve and how to make them work in harmony”.
Lang wrote his guide during 2020’s pandemic lockdown, with the two-fold ambition of providing guidance for young professionals looking to land their first jobs in marketing, advertising and media, whilst offering a handy resource for older readers who engage in marketing through their professions.
“Marketing is never perfect. How could it be?” – Lang reflected on the book’s foreword.
“Every second of every day, everything that helps inform your decisions changes. Trends disperse, media pivots, demographics shift, geographies imbalance, economies peak and trough, products fail, creative is subjective, Pandemics arrive and strategy’s a Rubik’s Cube of a conundrum.”
Having worked across all disciplines of marketing be it agency, media buying or in-house – Lang provides case studies that bring thinking to life, in a user-friendly ‘no BS’ manner for all audiences to take in.
‘Brands, Bandwagons & Bullshit’ has garnered high praise from marketing figureheads, as Rory Sutherland, Vice-Chairman at Ogilvy Group, credited Lang’s work by stating – “I noticed that this book ingeniously starts with a glossary – which was recommendation enough. But it gets even better from there on. I’m really enjoying it”.
Published on Amazon, ‘Brands, Bandwagons & Bullshit’ is available to buy at a discounted launch price as a paperback £11.99 and eBook £6.99.
Source: SBC News