2021 A Good Year for Online Gambling in Europe, EGBA Reports
According to an end-of-year data report published by the European Gaming and Betting Association (EGBA) the European market will record an (expected) increase in total gambling revenue in 2021 compared to the first year of the pandemic, 2020.
While total gambling market revenue is still down by 13% compared to 2019 levels, 2021 revenue will increase by 7.5% this year to €87.2bn gross gaming revenue (GGR)
The report includes data from EU-27 and UK markets and covers gambling market revenues, regulated market shares, popular online gambling products, and other information about national gambling markets. Furthermore, the report has a dedicated section which with data from EGBA members.
The report shows that Europe’s online gambling revenue increased by 19% in 2021, to €36.4bn GGR, however it will not compensate for losses in Europe’s land-based gambling activity compared to pre-pandemic times. Although slightly up versus 2020, land-based revenues are at a loss of 32% compared to 2019.
Europe’s online gambling market is expected to continue growing, with online GGR expected to grow approximately 9% yearly and reach 41% of Europe’s total gambling revenue by 2026.
The report also points out that the use of mobile devices for online betting and gambling will continue to increase in popularity. While a majority of online gambling activity is now already coming from mobile devices (50.5%), it is expected to increase to 61.5% by 2026.
With 36 % of Europe’s total online gambling revenue coming from its members, EGBA has also published data from its member companies, bet365, Betsson Group, Entain, Flutter, Kindred Group, and William Hill.
Maarten Haijer, Secretary General of EGBA, said:
“The growth trend of Europe’s online gambling market continues but there remains significant room for online development in markets, such as France, Germany, Italy, and Spain, where the online share of the total gambling market is still relatively low despite the online markets in these countries being relatively mature. With continued online growth also comes the responsibility to ensure the online market is well-regulated and operators continue to utilize the latest online technologies to promote a stronger culture of safer gambling.”
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Source: igaming
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