Betway Targets Chile After Signing Five Football Sponsorship Deals
Sports betting operator owned by Super Group, Betway has finalized its first sponsorship deals in Chile, partnering with five football clubs in the Chilean First Division.
The two-year agreements will provide Betway gain wide-spread visibility in Chile through branding on the first team home and away playing and training kits of Union La Calera, Coquimbo Unido, Everton, Audax Italiano and Deportivo Ñublense.
Betway’s brand will also be visible on perimeter boards around each of the clubs’ home stadiums and training facilities, as well as on backdrops for press conferences and media interviews.
Betway CEO Anthony Werkman said:
“It’s a proud moment for us as we sign our first agreements in Chile with five fantastic football clubs in the First Division. The deals give us a great opportunity to showcase our products through the extensive list of both branding and activation rights that are included.”
He added:
“We’re looking forward to working closely with each of our new five partnered clubs off the pitch, and we wish them all success on the pitch this season and beyond.”
Betway will work with the five clubs to create and deliver exclusive content on their official websites and across all social media platforms, as well as creating fan zones and building activations at each of the stadiums.
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Source: igaming
