Checkd promotes Alan Davey to oversee tech and sports content rollout

Checkd promotes Alan Davey to oversee tech and sports content rollout

Alan Davey has been named as Checkd Group’s Head of Sports, as the Manchester-based digital marketing and development agency pursues further North American expansion.

In his new capacity, Davey will oversee the rollout of Checkd Media’s technology-based solutions and sports content for its media and operator partners in the UK and North America.

The appointment is a promotion for Davey, who previously was Product Manager at Checkd Media, and follows two other major appointments at the company this year, which saw Will Tyrrell named Director of UK Media in August and Ben Warn as Chairman in April.

Davey remarked: “Checkd Group has made great strides in recent years and it is a privilege to take on my new role as the Media division’s Head of Sports, as we continue to make progress for the benefit of our partners and our sports betting communities.

“It’s an exciting time to be at Checkd Group and I look forward to hitting new milestones as we continue to grow.”

Checkd Group is in the process of international expansion, seeking to maintain a strong position in the UK whilst further enhancing its standing in the rapidly growing US market. 

In the UK, the group has created a bespoke Acca Assist product for Sky Bet, whilst wider operational successes have included partnership deals with ‘several tier one bookmakers’.

Stateside, the group’s FlashPicks product is now licensed in 15 US states and the Canadian province of Ontario, and has been enhanced to include a US sports ribbon featuring NFL, NBA, NCAAF and NCAAB fixtures with direct odds from the firm’s US betting partners.

Alex Beecham, Checkd Media Managing Director, said: “Our Head of Sports role is a pivotal one as we aim to continue making headway at home and internationally, forging new partnerships on both sides of the Atlantic.

“It was important that we appointed someone with authority and a deep understanding of our business and the wider industry. Alan’s experience and insight will undoubtedly help us achieve our goals.”

Source: SBC News