Punters can now receive team-by-team news and audio blasts via Amazon’s personal assistant, after Independent Content Services (ICS) launched Amazon Alexa Skill in time for the new season. The new service delivers the latest team news, in-play match reports and sports bulletins plus a daily betting brief, all compiled and recorded by ICS’s large team …
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Grosvenorsport recruits World Cup winner for upcoming season
Grosvenorsport.com has announced a legendary last minute signing, with Sir Geoff Hurst getting enlisted by the online bookmaker to help launch Grosvenor Goals for the 2018/19 season. Hurst, who famously scored a hat-trick in the 1966 World Cup final, will be providing weekly picks, blogs, and other content as a brand ambassador for Grosvenor Goals, which gives …
BetRegal diary: Tapping into the World Cup treasure chest to boost conversion
It was a case of ‘Vive La France’ almost four weeks ago as Mbappe, Pogba and co reigned supreme in Moscow, but how successful was the big event debut for BetRegal? Aly Lalani is back to review BetRegal’s World Cup performance, including competing for punters for whom brand connection means more than price value,…
BetRegal diary: Tapping into the World Cup treasure chest to boost conversion
It was a case of ‘Vive La France’ almost four weeks ago as Mbappe, Pogba and co reigned supreme in Moscow, but how successful was the big event debut for BetRegal? Aly Lalani is back to review BetRegal’s tournament performance, including competing for punters for whom brand connection means more than price value, and leveraging …
Championship football links drive increased loyalty on LeoVegas
LeoVegas has pointed to a near six million audience for Norwich’s FA Cup clash with Chelsea last season to explain its heavy sponsorship focus on Championship sides in 2018/19. The mobile gametech group now has an involvement in front-of-shirt sponsorship for four of the league’s sides, with LeoVegas branding adorning the kits of Norwich and …
Championship football links drive increased loyalty on LeoVegas
LeoVegas has pointed to a near six million audience for Norwich’s FA Cup clash with Chelsea last season to explain its heavy sponsorship focus on Championship sides in 2018/19. The mobile gametech group now has an involvement in front-of-shirt sponsorship for four of the league’s sides, with LeoVegas branding adorning the kits of Norwich…
Additional sponsors join the AffiliateFEST lineup
Following the announcement that keynote speaker Ben Jeffries will be headlining the fourth annual AffiliateFEST agenda, organisers Affiliate Insider have confirmed three new principal sponsors for the event, which is being held at the Hilton Hotel, Olympia on Wednesday September 19. Among the sponsors already agreed, newcomers Novibet, Videoslots and affiliate site – YourFreeBet.com are …
Additional sponsors join the AffiliateFEST lineup
Following the announcement that keynote speaker Ben Jeffries will be headlining the fourth annual AffiliateFEST agenda, organisers Affiliate Insider have confirmed three new principal sponsors for the event, which is being held at the Hilton Hotel, Olympia on Wednesday September 19. Among the sponsors already agreed, newcomers Novibet, Videoslots and affiliate site – YourFreeBet.com…
Diversified Catena delivers strong interim as governance targets US top spot
Stockholm-listed industry affiliate marketing network, Catena Media maintains its strong 2018 momentum achieving a number of KPI ‘all-time highs’, as governance continues to diversify the company’s verticals and further seeks new market opportunities. Updating investors, Catena reports a group revenue increase of 65% to €50 million (H1 2017: €30 million), driven by growth across…
Mark Frissora – Caesars future growth must be guided by responsibility & diversity commitments
Nasdaq-listed Caesars Entertainment Corporation has released its ninth ‘Corporate Social Responsibility – CSR Report’, detailing its sustained commitment to its employees., communities and wider stakeholders. The US gambling group continues its corporate guidance under the ‘People, Planet, Play’ framework which seeks to deliver a positive corporate impact on society. ‘People, Planet, Play’ focuses on…