How a smarter, context-rich holistic customer view strikes the ideal balance between risk control and growth Riten Gohil, Digital ID, fraud and AML evangelist at Signicat, writes for SBC News regarding the importance of a truly holistic customer view. The gaming industry has long wrestled with the challenge of balancing growth with responsibility. As…
Exc: BETBY to bring Carlsen, Nakamura and GothamChess to ICE
Exc: BETBY to bring Carlsen, Nakamura and GothamChess to ICE SBC News understands that BETBY is planning an ambitious activation at ICE in January featuring its high profile global brand ambassador Magnus Carlsen alongside other global elite chess talent and digital creators. Marketing material viewed by SBC News indicates that BETBY’s recent partnership with Magnus…
FIRST: building localised sportsbooks from the ground up
FIRST: building localised sportsbooks from the ground up Tom Light, CEO of FIRST, tells SBC News that platforms must be specifically tailored and built for the specific region that operators are in. Light notes that as a global supplier of sportsbook technology, FIRST is focused on localising its product for each region, and offers…
Stake to support global eSports integrity monitoring
Stake to support global eSports integrity monitoring Stake has been welcomed as the latest member of the Esports Integrity Commission (ESIC). The iGaming and sportsbook operator will serve as a tier one anti-corruption partner tasked with promoting fair competition and strengthening integrity frameworks across the eSports betting market. Furthermore, Stake’s role will aid ESIC…
University of Bristol researchers make another gambling advertising complaint
University of Bristol researchers make another gambling advertising complaint The Advertising Standards Authority (ASA) has ruled against yet another bookmaker social media advert, with the complaint lodged by an educational institution many gaming stakeholders will be becoming familiar with. A researcher from the University of Bristol filed a complaint against a social media post…
Entain and Evoke stocks take a hit as gambling tax raises announced
Entain and Evoke stocks take a hit as gambling tax raises announced Gambling tax hikes were confirmed today prior to Rachel Reeves, Chancellor of the Exchequer, delivering her budget announcement in the House of Commons, and some of the industry’s biggest players have already felt an impact. The Office for Budget Responsibility‘s (OBR) forecast…
First ads detected in Google’s AI Overviews and AI Mode
First ads detected in Google’s AI Overviews and AI Mode Google is beginning to show ads inside search results across AI Overviews and AI Mode. This signals a major shift in how the tech giant is merging sponsored content with AI-generated answers, which could reshape the search experience for marketers. Adthena, an AI search…
Commission reiterates anti-black market and research pledges as budget day lands
Commission reiterates anti-black market and research pledges as budget day lands The UK Gambling Commission (UKGC) has signed a joint declaration against black market gaming while also committing to continue one of its flagship research projects into the British betting industry, the Gambling Survey for Great Britain (GSGB). These announcements came shortly after the…
Amelco: the year in review – defining success
Amelco: the year in review – defining success “Fortune belongs to the brave” – those are the words used by Brandon Walker, as the Amelco Business Development Manager gazes into his crystal ball to predict what could lie ahead for the company as the curtain gets set to fall on 2025. Maintaining momentum is…
Allwyn maintains steadfast growth in Q3
Allwyn maintains steadfast growth in Q3 Allwyn’s Q3 preliminary results have showcased strong fiscal tailwinds, returning top-line growth and consolidated global revenue margins. For the three months ending 30 September, the Swiss conglomerate saw group revenue climb 4% YoY for a total of €2.2bn (Q3’ 24: €2.1bn), with GGR making up €2.1bn of that….