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<\/p>\nAdInMo expands its In-Game Ops Team
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Mobile InGamePlay brand advertising platform hires former Viacom ad executive<\/em><\/p>\n AdInMo, the mobile in-game advertising specialist has further strengthened its operations as part of its plans to scale-up its InGamePlay adtech platform.<\/p>\n Reece Eaton joins as Ad Operations Director to work with AdInMo\u2019s global demand partners including InMobi, Pubmatic and Yahoo! Adtech to help drive monetization of its global mobile games inventory.<\/p>\n Reece brings a wealth of cross-sector and cross-media ad operations experience to the team having spent over 10 years at Viacom\u2019s ad operation team, followed by diverse roles across the digital advertising ecosystem including managing publisher integrations within the SSP at WideOrbit, running ad operations for dynamic creative business Fresh8 as well as establishing UNION Media\u2019s video ad serving network for programmatic and direct campaigns, now known as Showheroes Group.<\/p>\n AdInMo\u2019s InGamePlay platform programmatically serves click-free brand ads that don\u2019t interrupt game flow. This ensures there is no impact of player immersion and creates more authentic brand experiences for advertisers wishing to reach mobile game players.<\/p>\n CEO and Co-Founder Kristan Rivers said: \u201cReece brings a wealth of buy-side experience to Team AdInMo which will help us rapidly accelerate the onboarding of our supply and demand partners.\u201d<\/p>\n Reece Eaton added: \u201cGames as an advertising channel has exploded in 2021. The in-game advertising space in particular is attractive to media buyers looking to access hard-to-reach audiences in a cost-effective way. I\u2019m delighted to lead AdInMo\u2019s ad operations to evolve our ad serving capabilities as well as help the in-game advertising sector establish standards and drive best practice through participation in industry taskforce initiatives led by IAB and MRC.\u201d<\/p>\n<\/div>\n \u2026<\/p>\n The post AdInMo expands its In-Game Ops Team<\/a> appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory<\/a>.<\/p>\n
AdInMo expands its In-Game Ops Team
Reading Time: < 1 minute \u00a0 Mobile InGamePlay brand advertising platform hires former Viacom ad executive AdInMo, the mobile in-game advertising specialist has further strengthened its operations as part of its plans to scale-up its InGamePlay adtech platform. Reece Eaton joins as Ad Operations Director to work with AdInMo\u2019s global demand partners including InMobi, Pubmatic and Yahoo! Adtech to help drive monetization of its global mobile games inventory. Reece brings a wealth of cross-sector and cross-media ad operations experience to the team having spent over 10 years at Viacom\u2019s ad operation team, followed <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"false","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[13],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6D2Px-sR6","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/posts\/110924"}],"collection":[{"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/comments?post=110924"}],"version-history":[{"count":1,"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/posts\/110924\/revisions"}],"predecessor-version":[{"id":110925,"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/posts\/110924\/revisions\/110925"}],"wp:attachment":[{"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/media?parent=110924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/categories?post=110924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/tags?post=110924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nSource: Eastern European Gaming<\/p>\n","protected":false},"excerpt":{"rendered":"