KSA warns affiliates to follow KOA advertising rules\u00a0
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Dutch gambling regulator <\/span>Kansspelautoriteit<\/i><\/b> (KSA) has written to \u2018more than 50 affiliates\u2019 warning them that <\/span>KOA<\/span> online gambling laws must be applied to their advertising activities.\u00a0\u00a0<\/span><\/p>\n The warning follows an investigation by KSA of affiliates used by licensed KOA operators to promote their online gambling services.<\/span><\/p>\n The regulator notified affiliates that all campaigns targeting Dutch consumers must follow KOA regime \u2018general guidelines\u2019 on marketing standards that have been applied since 1 October.<\/span><\/p>\n Mirroring operator campaigns, affiliates cannot advertise any gambling offers to audiences\/persons in the age range of 18-to-24.<\/span><\/p>\n Affiliates must further comply with KOA rules on the advertising of incentives and bonuses, including any form of loyalty programmes offered by the operator.<\/span><\/p>\n KOA rules state that bonus promotion should only be informative and cannot encourage a customer to \u2018play-or-deposit\u2019 with an operator.<\/span><\/p>\n Audiences must further be informed of the terms and conditions for activating bonuses and incentives offered.<\/span><\/p>\n The promotion of individual games must be accompanied by a \u2018risk analysis\u2019 \u2013 in which audiences are notified of risk level (high, mid, or low) of each game being promoted.\u00a0\u00a0<\/span><\/p>\n KSA stated that affiliates were fully accountable for the marketing material used to promote Dutch operators. The warning concluded that under no circumstances, should an affiliate promote an unlicensed website targeting Dutch consumers.<\/span><\/p>\n Monitoring affiliate activities closely, KSA stated that it would take regulatory action against affiliates promoting illegal websites, which will include financial penalties.\u00a0<\/span><\/p>\n KSA outlined that size of fines would be in-line with those imposed on illegal operators.<\/span><\/p>\n \u201cAffiliate websites can make an important contribution to better advertising compliance by gambling companies,\u201d KSA concluded.\u00a0\u00a0<\/span><\/p>\n \u201cThis is why the KSA calls in these websites to account for their social responsibility. Consumers can be protected even better in this way.<\/span><\/p>\n
KSA warns affiliates to follow KOA advertising rules\u00a0
Dutch gambling regulator Kansspelautoriteit (KSA) has written to \u2018more than 50 affiliates\u2019 warning them that KOA online gambling laws must be applied to their advertising activities.\u00a0\u00a0 The warning follows an investigation by KSA of affiliates used by licensed KOA operators to promote their online gambling services. The regulator notified affiliates that all campaigns targeting Dutch consumers must follow KOA regime \u2018general guidelines\u2019 on marketing standards that have been applied since 1 October. Mirroring operator campaigns, affiliates cannot advertise any gambling offers to audiences\/persons in the age range of 18-to-24. Affiliates must <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"false","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[13],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6D2Px-wJS","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/posts\/125852"}],"collection":[{"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/comments?post=125852"}],"version-history":[{"count":1,"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/posts\/125852\/revisions"}],"predecessor-version":[{"id":125853,"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/posts\/125852\/revisions\/125853"}],"wp:attachment":[{"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/media?parent=125852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/categories?post=125852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/tags?post=125852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nSource: SBC News<\/p>\n","protected":false},"excerpt":{"rendered":"