{"id":152214,"date":"2023-06-05T13:00:02","date_gmt":"2023-06-05T13:00:02","guid":{"rendered":"https:\/\/www.i-conseils.fr\/index.php\/2023\/06\/05\/azerion-q1-2023-results-and-progress-with-the-consolidation-and-integration-of-previous-acquisitions\/"},"modified":"2023-06-05T13:39:14","modified_gmt":"2023-06-05T13:39:14","slug":"azerion-q1-2023-results-and-progress-with-the-consolidation-and-integration-of-previous-acquisitions","status":"publish","type":"post","link":"https:\/\/www.i-conseils.fr\/index.php\/2023\/06\/05\/azerion-q1-2023-results-and-progress-with-the-consolidation-and-integration-of-previous-acquisitions\/","title":{"rendered":"Azerion Q1 2023 results and progress with the consolidation and integration of previous acquisitions"},"content":{"rendered":"<p>Azerion Q1 2023 results and progress with the consolidation and integration of previous acquisitions&#013;<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.i-conseils.fr\/wp-content\/uploads\/2023\/06\/104705-azerion-q1-2023-results-and-progress-with-the-consolidation-and-integration-of-previous-acquisitions-1.jpg?fit=1200%2C800&amp;ssl=1\" width=\"1200\" height=\"800\">&#013;\n<\/p>\n<p><img decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/i0.wp.com\/www.i-conseils.fr\/wp-content\/uploads\/2023\/06\/104705-azerion-q1-2023-results-and-progress-with-the-consolidation-and-integration-of-previous-acquisitions.jpg?resize=620%2C413&#038;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"azerion-q1-2023-results-and-progress-with-the-consolidation-and-integration-of-previous-acquisitions\" loading=\"lazy\" data-recalc-dims=\"1\" \/><\/p>\n<div \/>\n<div><span class=\"rt-reading-time\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/p>\n<p>\u00a0<\/p>\n<p>Azerion announced its Q1 2023 results. Additionally,\u00a0 Azerion has announced its significant progress with the consolidation and integration of previous acquisitions.<\/p>\n<h2><strong>Q<\/strong><strong>1<\/strong><strong> 202<\/strong><strong>3<\/strong><strong> highlights<\/strong><\/h2>\n<ul>\n<li>Resilient growth in the Platform and Premium Games segments, with Net revenue of almost \u20ac 113 million, up from \u20ac 94 million in Q1 2022. Adjusted EBITDA of almost \u20ac 9 million up by 48% compared to Q1 2022, reflecting improved margins due to accelerated integration of previous acquisitions, as well as cost optimisation.<\/li>\n<li>Upgraded expected annualised cost savings to at least \u20ac 15 million from at least \u20ac 10 million, excluding any effects from foreign exchange. The expected savings are compared to the January 2023 baseline.<\/li>\n<li>Launch of Performance by Azerion, enriching campaigns across all features and platforms, driving increased performance across the full advertisement funnel.<\/li>\n<li>Roll out of proprietary ad format Oneskin, an integrated rich media native product that creates a highly scalable feature on the Azerion Platform.<\/li>\n<li>Expanded brand licensing partnerships with SmileyWorld, Mattel and L.O.L. Surprise! O.M.G. Fashion House<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.i-conseils.fr\/wp-content\/uploads\/2023\/06\/2122-12.png?w=620&#038;ssl=1\" alt=\"&#x2122;\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" data-recalc-dims=\"1\" \/> to create engaging in game branded advertising content in metaverse social games Habbo, Hotel Hideaway and Woozworld.<\/li>\n<li>Successfully completed the legal merger between Azerion Holding B.V. and Azerion Group N.V. to simplify financial reporting.<\/li>\n<\/ul>\n<p>CEO Umut Akpinar said:\u00a0<em>\u201c<\/em><em>I am pleased with our continued growth in underlying profitability in Q1 2023. We made significant progress integrating previous acquisitions and further optimising our operations, whilst releasing new products and services to our current and new advertising and publisher partners. We are working hard to make our platform more efficient, better serving our clients, increasing our resilience and positioning us to capture exciting market opportunities. We expect to continue improving our underlying profitability in Q2 2023, which provides us confidence in achieving our strategic and financial objectives for 2023 and beyond.<\/em><em>\u201d<\/em><\/p>\n<h2><strong>Azerion makes significant progress with the consolidation and integration of previous acquisitions<\/strong><\/h2>\n<p align=\"justify\">Today, Azerion has shared further details on the progress made in consolidating and integrating previously acquired businesses, which led to the launch of new products, market expansions, technological improvements and expected cost savings.<\/p>\n<p align=\"justify\">Azerion\u2019s initiatives to integrate and consolidate the different technologies, teams, brands, offices, and back-office activities have progressed well in Q1 2023 and are expected to result in annualized savings of at least EUR 15 million compared to January 2023 baseline. This is a significant improvement to the previously communicated expectation of at least EUR 10 million annualized savings.<\/p>\n<p align=\"justify\">After its listing on Euronext Amsterdam in early 2022, Azerion completed several acquisitions, most of them during the second half of last year. Since the beginning of 2023, Azerion has set out as one of its priorities to accelerate the integration of past acquisitions and make Azerion\u2019s platform more efficient and fit to scale up later in 2023. Below some examples of successful integration initiatives:<\/p>\n<h2 align=\"justify\"><strong>Ad sales<\/strong><\/h2>\n<p align=\"justify\"><strong>Over the last few years Azerion has built direct sales capabilities and expertise across various markets, working closely with advertisers and media agencies to maximise their results. <\/strong><\/p>\n<ul>\n<li><strong>Infinia<\/strong> (audience targeting technology with local direct sales presence in the Iberia and LATAM regions \u2013 acquired in March 2022) was rebranded into Azerion and completed the integration of teams, offices and back-office. Furthermore, Infinia\u2019s technical capabilities to create and target audiences to better reach exact audiences has been integrated and shared with other regions and Azerion offices.<\/li>\n<li><strong>Hybrid Theory<\/strong> (audience targeting technology with local direct sales presence in the UK, US and APAC regions \u2013 acquired in November 2022) has rebranded into Azerion and also merged all its teams into the Azerion teams for the relevant markets. As with Infinia, their technology and knowledge are now used group wide to offer our clients expertise and execution in brand performance marketing.<\/li>\n<li><strong>Mmedia<\/strong> (local direct sales presence in the Netherlands \u2013 acquired in October 2022) has been further integrated in the Dutch operation, merging sales, publisher and monetization expertise into the Dutch operation.<\/li>\n<\/ul>\n<p align=\"justify\">Overall, the sales teams in the UK, Germany, France, Nordics, US, Italy and Benelux regions have further integrated offerings and products and are increasingly selling easy-to-use, brand-safe and competitively priced solutions to advertisers and media agencies, so that they can reach affordable audiences at scale everywhere and receive better outcomes.<\/p>\n<h2 align=\"justify\"><strong>Adtech<\/strong><\/h2>\n<p align=\"justify\"><strong>Azerion continuously invests in launching creative ad formats and optimising its advertising technology. The focus has been on innovating with unique proprietary ad formats as well as using technology to reduce complexity for advertisers and publishers.<\/strong><\/p>\n<ul>\n<li><strong>TargetSpot<\/strong> (audio ad format technology \u2013 acquired in November 2022) has enabled its audio supply technology into Azerion\u2019s wider SSP platform. Product development has been centralized in Amsterdam, while teams in the US and Belgium have been integrated into the relevant Azerion teams. Offices and back-office activities have been merged and centralized.<\/li>\n<li><strong>Vlyby<\/strong> (video ad format technology \u2013 acquired in October 2022) has integrated into Azerion\u2019s German operations. It also further integrated with previously acquired company <strong>Zoomin<\/strong> (video development) to offer smart content propositions to advertisers and publishers. This new video product is currently under expansion.<\/li>\n<li><strong>Madvertise<\/strong> (mobile advertising technology \u2013 acquired in July 2022) has been integrated into Azerion\u2019s French and German operations, including teams and back-office.<\/li>\n<\/ul>\n<h2 align=\"justify\"><strong>Curated content<\/strong><\/h2>\n<p align=\"justify\"><strong>One of the key elements of Azerion value proposition is to offer unique reach to advertisers. In order to bring audiences together at scale, Azerion develops its own digital content and partners with thousands of digital publishers. Over the last few years Azerion has built publisher monetization capabilities and expertise, working closely with publishers to maximise their results.<\/strong><\/p>\n<ul>\n<li><strong>AdPlay<\/strong> (publisher monetization services \u2013 acquired in November 2022) has integrated into Azerion\u2019s operations in Italy and has been chosen as Azerion\u2019s publisher monetization services offerings for the Italian market.<\/li>\n<li><strong>Takerate<\/strong> (publisher monetization services \u2013 acquired in October 2022) has merged into Adplay, generating the efficiencies relating to sales teams, operations, analytics, development and back- office.<\/li>\n<\/ul>\n<p align=\"justify\">Overall, Azerion is further consolidating its publisher monetization services into a single stack. The first step was to consolidate the offerings per region (Italy: Adplay; France: Adverline; US and Nordics: Pubgalaxy; DACH, Benelux and UK: Mmedia; Nordics: Keymobile). Full global integration is expected to be initiated later in 2023.<\/p>\n<h2 align=\"justify\"><strong>Next steps<\/strong><\/h2>\n<p>The integration efforts are expected to continue through Q2 and Q3 2023 to make Azerion\u2019s platform more efficient and ready to further scale up. These efforts will include the roll-out of the acquired products and services across all Azerion regions to ensure one single set of offering to advertisers and publishers, as well as rebranding of products and entities and legal mergers and acquired subsidiaries. More updates will be provided over the course of 2023.<\/p>\n<\/div>\n<p>\u2026<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/eegaming.org\/latest-news\/2023\/06\/05\/104705\/azerion-q1-2023-results-and-progress-with-the-consolidation-and-integration-of-previous-acquisitions\/\">Azerion Q1 2023 results and progress with the consolidation and integration of previous acquisitions<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/eegaming.org\">Eastern European Gaming &#8211; News &#8211; Interviews &#8211; Legal Market Updates &#8211; Premium Reports &#8211; Events &#8211; Directory<\/a>.<\/p>\n<p>&#013;<br \/>\nSource: Eastern European Gaming<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Azerion Q1 2023 results and progress with the consolidation and integration of previous acquisitions&#013; &#013; Reading Time: 4 minutes \u00a0 Azerion announced its Q1 2023 results. Additionally,\u00a0 Azerion has announced its significant progress with the consolidation and integration of previous acquisitions. Q1 2023 highlights Resilient growth in the Platform and Premium Games segments, with Net revenue of almost \u20ac 113 million, up from \u20ac 94 million in Q1 2022. Adjusted EBITDA of almost \u20ac 9 million up by 48% compared to Q1 2022, reflecting improved margins due to accelerated integration of previous acquisitions, as well as cost optimisation. Upgraded expected <\/p>\n","protected":false},"author":2,"featured_media":152215,"comment_status":"false","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[13],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.i-conseils.fr\/wp-content\/uploads\/2023\/06\/104705-azerion-q1-2023-results-and-progress-with-the-consolidation-and-integration-of-previous-acquisitions-1.jpg?fit=1200%2C800&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6D2Px-DB4","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/posts\/152214"}],"collection":[{"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/comments?post=152214"}],"version-history":[{"count":1,"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/posts\/152214\/revisions"}],"predecessor-version":[{"id":152216,"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/posts\/152214\/revisions\/152216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/media\/152215"}],"wp:attachment":[{"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/media?parent=152214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/categories?post=152214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.i-conseils.fr\/index.php\/wp-json\/wp\/v2\/tags?post=152214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}