The Premier League has announced an agreement with Econet Media which’ll see games from the league broadcast free to a number of countries in sub-saharan Africa. 
The deal will last for at least three seasons from 2016-17 and matches will be shown to 50 African countries through Econet’s new platform Kwesé Sports. This is in addition to weekly preview and review shows.
Richard Scudamore, Premier League Chairman, said of the news: “We are very pleased that Econet Media has chosen to invest in the package of free-to-air broadcasting rights that we have made available in sub-Saharan Africa. Premier League clubs enjoy passionate support across sub-Saharan Africa and these rights are important to ensuring that as many fans as possible can follow and enjoy our competition.”
Econet Media CEO Joseph Hundah stated: “England’s Premier League is a globally prestigious sporting competition, one that is deeply loved by millions of African sports fans. As such we are very committed to obtaining these rights and have invested significantly to acquire them.
Sub-saharan Africa is one of the league’s fastest growing audiences and this has been driven by an increasing number of stars from the likes of the Ivory Coast and Nigeria in particular over the past decade.
Source: SBC News
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