At European level regulators appear to have little knowledge of igaming/betting’s operational value chain, according to Optima CEO Jacob Curciel. Speaking at last week’s Betting on Football Conference at Stamford Bridge, Curciel said that dealing with regulatory requirements on a market-by-market basis across the continent is the biggest strain for suppliers to the betting market.
Curciel noted that there has been too much policy and regulation made without any industry consultation on technology matters. He believes that if European igaming is to become a truly progressive growth market, regulators and stakeholders will have to improve dialogue for the standardisation of industry business conditions.
Curciel was made the comments on the one-day conference’s CEO Supplier Panel, which was moderated by Gaming Economics Founder Lee Richardson and also featured BetConstruct’s Vahe Baloulain and Metric Gaming’s Peter Bertilsson.
The panel focussed on how suppliers plan to face new client demands and market challenges that will add further burdens in the relationships between suppliers and industry clients, at a time on complex regulatory frameworks, higher costs and increasing competition.
Addressing new client demands, Baloulain revealed that operators are now more aware of supplier operations and structures, and therefore have better understanding of what is deliverable and achievable in terms partnership and projects.
Baloulain noted that new operators now have a higher focus on new values, such as data transfers and cross product intelligence. Operators now place a high emphasis on cost control and day-to-day operational efficiencies as key to gaining core competencies and effective growth. Baloulain noted that new demands should not be feared, as they drive market growth for suppliers.
Following the continued consolidation of the betting market in 201, Bertilsson suggested that once the industry settles, dynamic suppliers should see more opportunities in the market. Of particular interest to Bertilsson has been the joint venture acquisition of Openbet by NYX Gaming, William Hill and Sky Betting & Gaming, and how that will end up affecting the market.
Bertilsson proposed that Tier 1 operators may look to break away from aligned platform suppliers, and seek further independence and flexibility in their services. He said that if this is the case, suppliers that put forward Innovation combined with effective development and delivery strategies will likely be the winners of these new business conditions.
Source: SBC News
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