Ashley Faull, Win Cash Live
UK interactive betting operator Win Cash Live (www.wincashlive.com) has entered administration through its holding company Lean Forward Limited, posting the below notice for its customers.
Officially launched in July 2015 in partnership with Scottish digital broadcaster STV, Win Cash Live aimed to bridge interactive TV services with online betting mechanisms.
At the time of its launch, Founder Ashley Faull an interactive TV veteran had detailed to industry news sources that TV formats had not been optimized by UK betting operators to drive better customer engagement.
During its short existence, Win Cash Live drew industry and public criticism for actively promoting controversial marketing campaigns such as its “Gay England Footballer” and “Next Aaron Ramsey Victim” markets.
Last February the operator announced that it had appointed Arena Media as its new creative and marketing strategy lead, as the company prepared for a ‘seven-figure’ UK advertising push ahead of Euro 2016.
At present, there is limited information regarding Win Cash Live’s administration, apart from its website notice. Win Cash Live management has yet to make a public statement regarding its current position.
Win Cash Live – Website Statement
Source: SBC News
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