Detailing insights of sports betting operators’ TV advertising trends during the Euro 2016 Final (10 July), broadcast analytics and research provider TVSquared, has broken down bookmaker activity and coverage during the final match.
Analysing the performance of eight bookmakers during the France Vs Portugal match shown on UK broadcaster ITV1, TVSquared would detail coverage activity from the pre-match build up (7-8pm BST) to post match analysis (10.30-11pm BST).
TVSquared data would show that Betway advertising would heavily outperform the other companies during the final’s half-time, a crucial match period for bookmakers to promote their services.
Following a 0-0 score during the 90 minutes of game time, the Euro 2016 Final would enter extra time extending the opportunity for betting advertisers to promote their brands.
A poor match would be settled by a 109-minute goal from Portuguese substitute Eder. TVSquared would detail that bet365 would gain the biggest boost during the extra time period.
Outlining different operator advertising strategies, TVSqaured detailed that BetVictor marketing had dominated both pre and post show coverage, however, the bookmaker remained relatively low key during the match.
TVSquared Euro 2016 Final – Betting TV advertising breakdown
Source: SBC News
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