‘Peak Apple’…Betway cold on iPhone 7 outselling iPhone 6

As the tech world awaits today’s presentation of the Apple iPhone 7 by CEO Tim Cook, betting operator Betway has declared ‘odds-on’ that the new handset will sell less than the previous iPhone 6 version.

Much pressure has been placed on the iPhone 7 release, as this July Apple recorded a second consecutive quarter of mobile sales decline, which led to a 27% downturn in profits from $ 10.7 billion to $7.8 billion.

Apple’s mobile sales decline has led tech analysts and commentators to question whether the company has hit its consumer peak saturation, referred to a ‘Peak Apple’.

iPhone 7 will hit markets with a number of new features and improvements, including a duel camera, ambient light sensors, upgraded EarPods, all combined with faster system ‘response times’.

However, despite the improvements, Betway punters appear cold on the iPhone 7 outselling its previous incarnation.

Alan Alger Public Relations spokesperson for Betway commented on the iPhone 7 

“Over 4m iPhone 6s were swept off the shelves in the first 24 hours of release in 2014, but the forecast for the next generation looks bleak,”

“While Apple still has its core fan base, shipments of their products slumped at the start of 2016 and there hasn’t been much of a buzz around their forthcoming release. Not least in the betting, where punters are as confident as 1/7 that the iPhone 7 won’t reach 4m sales in the first 24 hours when it hits the shops.”