Sky Betting & Gaming launches industry first AI ChatBot

Sky Betting and Gaming has launched ‘Ask Jeff’, a new recruitment ChatBot using the face of Sky Sports’ football presenter Jeff Stelling.

Matt Hughan, Sky Betting & Gaming

The company is using the AI ChatBot to engage candidates and support the recruitment experience. ‘Ask Jeff’ is on Facebook to respond to questions with the use of interactive buttons on an applicant’s status, business locations, benefits and social opportunities.

It is the first ChatBot of its kind to be introduced in the sports betting and gaming industry, with artificial intelligence and natural language processing which provide applicants with 24/7 access to the recruitment process. It offers a responsive and interactive experience from the moment an application starts, right through to someone’s first day with the company.

Matt Hughan, Head of Recruitment at Sky Betting & Gaming, said, “As a fast-growing tech company that during one eight-month period alone recruited over 600 people, we’ve been keen to look at where artificial intelligence can add value to our hiring process. Using AI and being able to link with media personality, Jeff Stelling will deliver a unique new experience for prospective employees.”

Whilst the tool is fun and engaging for candidates, the recruitment team are also freed up to spend more time supporting and advising recruits at the later stages of a hire, rather than simply fielding more straightforward closed questions.