SBOBET renews betting partnership with Ireland’s Dundalk FC

Bill Mummery

Celton Manx operated online sportsbook SBOBET has extended its betting partnership with Ireland Football Premier Division champions  Dundalk FC (Leinster) for a further two years.

First agreed at the start of the 2016 season, the partnership will see the SBOBET brand promoted during matches at the club’s Oriel Park (capacity: 5,000) home ground in County Louth.

SBOBET marketing detailed that it would support Dundalk community and social initiatives, as betting firm views the sponsorship of the Lilywhites as key to its Irish market growth strategy.

Dundalk’s general manager Martin Connolly said: ‘For SBOBET to have agreed to a further two years as our official betting partner is excellent news. Having the continued sponsorship of such a worldwide respected name as SBOBET is a tremendous vote of confidence in the club and sets the tone for what I’m sure will be another great campaign for Dundalk.’

Celton Manx Executive Director Bill Mummery said: ‘We have been pleased to renew our sponsorship agreement with Dundalk Football Club. This mutually beneficial partnership is seeing the SBOBET brand enjoy heightened exposure in the Republic of Ireland and aligns our name with a club which clearly has its sights set firmly on retaining its position as the reigning League of Ireland Premier Division champions.”

“We look forward to furthering our relationship with Dundalk and wish them every success for the coming season.’